02
CONCEPT DIRECTION
The Heart of the Hub: The SG Alliance Space
BUILD-UP SIZE
12,022 sf
The journey begins at the very entrance, where the sleek SG Alliance logo shines on a frosted glass divider, setting a tone of professional polish. The open-plan workspace is a testament to the art of open spaces, where the raw texture of exposed brick walls beautifully contrasts with sleek, minimalist desks and elegant black office chairs. The ceiling, with its visible pipes and ductwork, adds a contemporary touch, creating a transparent and dynamic atmosphere that encourages a free flow of ideas. Large, vertical indoor plants breathe life into the room, creating a biophilic connection that reduces stress and enhances focus.
This central hub is a symphony of elements, from the warmth of natural wood floors to the strategic pops of colour from the vibrant seating. A central coffee bar acts as a social hub, inviting employees to gather for a break or an informal chat, fostering a sense of community.
The Inner Sanctuaries
Within this larger ecosystem, distinct offices have been created, each with its own unique identity and purpose.
Wealth Perstinge is a sanctuary for prosperity. Its space is a study in clean lines and functional design, with bright, white desks arranged in neat rows. The glass-walled meeting rooms with their bold, red chairs are designed for focused collaboration, while a stylish breakout area with a high bar counter offers a perfect spot for quick discussions.
Similarly, Hanfeng Holdings has created a professional and elegant environment. The entrance, with its sleek, wood-panel walls, instantly conveys a sense of stability. Their workspace is defined by its clean lines and rich, red carpeting, while a prominent, backlit display celebrates company achievements. A private office, featuring a powerful bull painting, serves as a sanctuary for strategic thinking.
The final element is the "Tag Office," a term for the combined space that beautifully merges industrial grit with refined aesthetics. It’s an immersive journey through a design that prioritizes both form and well-being. This area combines the best of all worlds, from the comfort of a high-top counter for casual interactions to the clean, professional look of the private offices.
In essence, this is more than just a single office; it’s a living ecosystem designed to inspire productivity, foster connection, and make every workday a more comfortable and creative experience. It is a true testament to how a great space can empower a network of successful enterprises.
450, Alexandra Road, Singapore
SG Alliance




















